The event gets better every year. The engagement from the Store Managers and District Teams was awesome. They were very knowledgeable about their geographies and when we saw outliers in the data they knew exactly why.
WHAT IS C3?
The Casey’s Commitment Conference (C3) is Casey’s premier annual leadership conference, bringing together more than 1,400 store managers, district leaders, and valued supplier partners for several days of collaboration, innovation, and strategic planning. The conference focuses on driving business growth, developing leadership, celebrating excellence through the annual Casey’s Pizza Competition Finals, and aligning on key initiatives for the upcoming fiscal year.
A cornerstone of the event is the C3 Expo, where supplier partners have the unique opportunity to connect directly with Casey’s decision-makers. The Expo provides an engaging environment for attendees to discover new products, sample offerings, explore innovative solutions, and build meaningful relationships with the brands that help power the Casey’s experience.
WHY SPONSOR
As a C3 sponsor, your organization will gain valuable exposure to an influential audience through a range of sponsorship opportunities designed to maximize visibility and engagement. From prominent on-site branding to enhanced networking opportunities and exclusive promotional benefits, each sponsorship tier is thoughtfully crafted to elevate your brand before, during, and after the event.
To learn more about the opportunities available, explore the Sponsorship Tier Packages and Branding Enhancements sections for a detailed overview of the benefits included with each sponsorship level.
OUR SPONSOR ATTENDEES TRUST US
95% OF SPONSOR ATTENDEES WERE SATISFIED OR HIGHLY SATISFIED WITH THEIR EXPERIENCE AT THE EXPO THREE YEARS RUNNING.
DON’T JUST TAKE OUR WORD FOR IT.
HEAR WHAT ATTENDEES HAVE TO SAY!
As my first C3 it was truly amazing to see how Casey’s energizes the entire organization and partners to the vision of the new year! We’re grateful for the opportunity to contribute to such a meaningful and impactful event.
C3 offers a great opportunity not only for our field team to feel the culture of Casey’s but also to have impactful business-building discussions.
I always leave there with a couple of big ideas and motivated to do even more the next year at Casey’s.
1400+ TEAM MEMBERS
1400+ TEAM MEMBERS
1400+ TEAM MEMBERS
31
%
FIRST TIME ATTENDEES
69
%
REPEAT ATTENDEES
6
+HRS
DEDICATED SUPPLIER & ATTENDEE NETWORKING
31
%
FIRST TIME ATTENDEES
69
%
REPEAT ATTENDEES
6
+HRS
DEDICATED SUPPLIER & ATTENDEE NETWORKING
Store
Managers
Managers
Field
Leaders
Leaders
Store
Support Center
Support Center
Other
Field
Support
Support
Executives
Store
Managers
Managers
Field
Leaders
Leaders
Store
Support Center
Support Center
Other
Field
Support
Support
Executives
SPONSOR TIER PACKAGES
Below you will find the sponsor tier package categories. Click your appropriate category for a more comprehensive breakdown of what is included in each category and subsequent tier level.
MERCH
TIERS
1 Platinum
4 Bronze
2 Gold
5 Copper
3 Silver
NON-MERCH
TIERS
1 Leader
4 Supporting
2 Partner
5 Friend
3 Champion
PRIVATE LABEL
TIERS
1 Elite
2 Keystone
3 Foundation
PF & DB
TIERS
1 Red
2 White
3 Maroon
BRANDING ENHANCEMENTS
Below you will find a few examples of branding enhancement opportunities. Click the link to see the full list of what is available.